I started this letter listing a bunch of threats facing Florida Blueberry growers in 2024. As I penciled my list, I began to realize I was being too negative and had no business inviting my fellow growers to a pointless pity party. After all, as I write, the excitement of a new year is right around the corner. Now is the time to look on the bright side, and I submit the glass is half full and we have many reasons to anticipate a prosperous season. I’m going on the record that I’m optimistic about the 2024 Florida blueberry crop and its potential for a big improvement over the past few years.
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